The internet has reduced distances and accelerated time through a universal mechanism of data exchange. Take, for instance, 'Voice over IP': it has enabled communication all over the world at a lower cost, rendering telephone booths and expensive roaming charges obsolete.
However, there was still lacking a universal, secure, and natively Internet-based means to exchange value. For example, it was impossible to instantly exchange money between two people without an intermediary, or to sign an electronic contract without revealing it to a cloud. Our economy still relies on these 'telephone booths' of value: slow, costly, and subject to authorization, thus limiting the potential of our businesses.
Recently, the emergence of value protocols has changed the game by allowing the seamless exchange of digital assets (money, financial assets, data, contracts, messages). By significantly reducing costs and speeding up the exchange of value on a global scale, 'value over IP' initiates the next major cycle of innovation.
Discover the Bitcoin and Lightning Network protocols, what beneficial use cases for businesses, and how to get started today.
Why should businesses be interested in Bitcoin and Lightning?
The primary use case for Bitcoin is as a "store of value", meaning long-term savings for businesses. This is particularly relevant for small and medium-sized enterprises (SMEs) and self-employed professionals who do not distribute all their profits as dividends, often for strategic investment reasons, precautionary savings, or tax considerations. Existing savings solutions have three major drawbacks: they offer limited returns compared to real inflation (affecting assets like gold or real estate), their yields are reduced by management fees and tax constraints, and they are dependent on the policies of central banks, which debase the currency by printing more of it. Even stocks offer a low return once adjusted for the amount of money in circulation. In this respect, Bitcoin is diversifying for long-term treasury management: a neutral, deflationary, and "hard" currency. The future being inherently uncertain, with Bitcoin, strong reserves become once again an asset, instead of a financial headache.
As for Lightning, it is a technology that enhances payment capabilities and is adapted for the internet. Money moves at the speed of light, rendering current payment systems obsolete: transactions are 1000 times faster, can be larger or smaller, and are less energy-consuming. By eliminating intermediaries, Lightning reduces transaction fees, a crucial aspect for businesses. Furthermore, this fluidity transforms economic models and paves the way for the "economy of machines".
Bitcoin
new 'super' financial asset
and universal monetary network
Both a protocol and an exchange network, Bitcoin is an unidentified object in the financial landscape. Still poorly understood, its main innovation lies in the creation of unparalleled trust, thanks to distributed consensus and continuous verification.
It's a super-predator compared to traditional assets, because not only is it more efficient in use cases as a store of value and medium of exchange, but it also disrupts the landscape of intermediaries.
Discover Bitcoin, how it is a boosting and diversifying asset for your business and your treasury, and how you can harness it today.
Lightning Network
next generation
instant payment network
Anchored in the trust of the Bitcoin network, the Lightning Network enables the instant exchange of value at the speed of light. It is the equivalent of the email protocol applied to payments.
Discover the opportunities of using instant and atomic payments:
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Give a new impetus to your sales
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Explore new economic models
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Develop your marketing actions
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Reduce your costs and fees
Bitcoin4Business
(educational podcasts for simple use cases)
Performing and being robust:
#1 business criterion
We help businesses make the transition to the internet of values. Based on their unique objectives, we provide pragmatic strategies and solutions that address the needs for efficiency, security, and sovereignty.
Simultaneously, this technological disruption actively participates in creating a desirable future
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