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Strategy

# Which strategy should you adopt in the face of AI and Bitcoin?

Network Effect offers leaders of SMEs and mid-sized companies several formats to decide: FOCUS, a one-day session on your case with several outside perspectives; VIRAGE, a workshop to put your turn towards AI at the service of your long-term goals; a Bitcoin × AI workshop, to explore what is being invented; and the strategic diagnosis, a full four-phase immersion. All start from your real company, its P&L, its customers, its past decisions, never from imported frameworks. On site in western France, remotely elsewhere.

> The world your company was built in no longer exists. Waiting to see is no longer prudence; it is an active risk.

## Who is this for?

A leader who senses AI will change their business without knowing exactly how, or where to start. A leader whose teams already use AI, without knowing whether it serves the company's strategy. A leader wondering whether bitcoin belongs in their treasury or their payments, who wants a reasoned answer rather than an opinion. A leader who has nobody around them to contradict their assumptions without an emotional stake in the answer.

> Who, today, really challenges your decisions?

## What do you take away?

A clear reading of what really changes for your market, and of what is only noise. Directions you wouldn't have arrived at alone, because nobody can challenge their own thinking from the inside. Decisions to make, written down, sorted into short and long term. And often, two or three “urgent” initiatives you'll drop, because they are marginal next to what's at stake.

## How does a FOCUS session work?

FOCUS is one dense day, entirely devoted to your company. Three phases:

1. **Preparation**: three days of work beforehand. We read your figures, your positioning, your competitive environment, and we structure your context. This phase includes CORPUS: your intangible capital becomes the working material on the day.
2. **The session**: one day. Several outside perspectives, different profiles, a structured method and a facilitator. You confront your strategy with people who have no interest in validating your blind spots.
3. **The debrief**: a written synthesis, short-term and long-term priorities, actionable recommendations.

**What you get** : the synthesis document, the debrief note, and your corpus, which you keep.

## Does your turn towards AI serve your long-term strategy?

VIRAGE (French for “the turn”) is a workshop for companies taking the AI turn. It answers two situations.

- **You have already taken the turn**: your teams use AI, tools are in place, projects have started. But nobody has checked that all of it points towards your long-term strategy. The workshop puts these uses back in perspective: what serves your goals, what scatters them, what is missing.
- **You are taking the turn now**: you want to move without chasing every new tool. The workshop starts from your long-term strategic goals, and works out where AI should come in, in what order, and with what context.

> In a bend, you look at the exit. Not at the next tool.

- [Talk about the VIRAGE workshop](https://networkeffect.fr/en/contact/?sujet=strategie)

## Bitcoin and AI together: why a workshop rather than a course?

AI agents that pay in bitcoin, machines settling with each other over Lightning, a treasury that holds up in an age of abundance: all of this is being invented right now. Nobody can honestly teach what doesn't quite exist yet. So we explore it with you, on your own cases: what these convergences change for your business, what is mature, what isn't, and what to test first. A strategy workshop, at the cutting edge, in a small group.

- [Explore it with us](https://networkeffect.fr/en/contact/?sujet=strategie)

- [The Bitcoin × AI thesis](https://networkeffect.fr/en/bitcoin-ai/)

## When do you need a diagnosis rather than a session?

When the stakes are high: strong growth, a pivot, an acquisition, an AI transformation that touches the whole organisation. The diagnosis is a four-phase immersion, framing, research, construction, session, run over several weeks. It produces a diagnosis report, prioritised recommendations and operational next steps. It is not an entry-level offer: it is a deep transformation.

## Which questions open the session?

Two questions come back at every session, and they are worth asking right now:

- **In your data, what doesn't lie?** Your customers' real behaviour, their complaints, their renewals, not their declarations. That is where a structural advantage begins.
- **What do you understand about your market that is genuinely hard to understand, and does that understanding deepen every day?** If the answer is no, AI won't augment you. It will reveal what's missing.

> AI doesn't augment your company. It reveals what it really is.

## How do you start?

A half-hour conversation, remotely or in Rennes. We tell you frankly whether FOCUS, VIRAGE, the diagnosis, or simply a training is the right starting point.

- [Ask for a FOCUS session](https://networkeffect.fr/en/contact/?sujet=strategie)
- [Talk about the VIRAGE workshop](https://networkeffect.fr/en/contact/?sujet=strategie)
- [Talk about the diagnosis](https://networkeffect.fr/en/contact/?sujet=strategie)

- [CORPUS, intangible capital](https://networkeffect.fr/en/services/corpus/)
- [Training, including AI literacy](https://networkeffect.fr/en/training/)
- [The Bitcoin × AI thesis](https://networkeffect.fr/en/bitcoin-ai/)

## Frequently asked questions

### How long does a FOCUS session last?

One day for the session itself, preceded by three days of preparation on our side, and followed by a written debrief. You commit one full day, plus a few hours of interviews beforehand.

### Do I need to already use AI or hold bitcoin?

No. The session is there to decide whether, when and how. Arriving with a few AI tools in use and no strategy is a good starting point, perhaps the best one.

### Our teams already use AI: where do we start?

With the VIRAGE workshop. That is one of its two reasons to exist: checking that what is already in place serves your long-term goals, and redirecting what scatters them.

### Who takes part?

You, and if you wish one or two members of your leadership team. Across the table, several profiles assembled for your case: business leaders, industry experts, engineers. The line-up depends on your issue.

### How many weeks is the strategic diagnosis?

Several weeks, in four phases: half a day of framing, three days of research, two days of construction, then a one-day session with the collective.

### What happens to what you learn about my company?

It belongs to you. The corpus produced during preparation is handed over in readable files. We work under a confidentiality agreement.
